Head of Channels - Donewell Insurance Limited

Donewell Insurance Limited is seeking to recruit a Head of Channels.

Job Summary

To lead the Marketing Team to actively drive the Marketing activities of DIL by generating ideas and impact models that have a direct effect on both the top and bottom lines of the business

Duties and Responsibilities

• Manage the channels of business and ensure effective distribution of DIL's products
• Sell DIL products through a large number of different channels
• Lead and identify new marketing opportunities to sell DIL's products
• Generate new product lines by coordinating client service and marketing relations with DILs business strategies
• Develop and implement strategies for segmentation and targeting of markets
• Work with all stakeholders to ensure marketing activities agree with the sales plans
• Keep a pulse on channel partner trends and drive marketing excellence across the organisation
• Measure and report on the effectiveness of sales enablement investments
• Responsible for driving strategy and growth within the assigned target customer base
• Serve as a highly visible internal evangelist to the marketing, sales and transformation organisation
• Organise and execute campaigns through internal resources and external vendors
• Track and optimise the performance of new and existing partnerships
• Set the strategic and tactical direction for channel marketing activities that generate revenue in all the regions
• Maintain accurate tracking mechanisms and analyze action plans for management insight
• Ability to document, plan, market and execute programs using quarterly review templates

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Qualification Required & Experience

• Master's or Bachelor's Degree in Business, Marketing or Project Management
• Exhibit strong leadership, problem-solving and time-management capabilities
• Experience in managing multiple sales channels
• Knowledge of insurance is an advantage
• Fair appreciation of Project Management

Location: Accra