Marketing Specialist - Bolt Ghana

We are looking for a talented hands-on marketer to support the growth of our brand in Ghana by planning and executing local marketing campaigns to acquire new users and drivers.

 

Your daily adventures will include:

• Increase Bolt’s brand visibility in Ghana
• Grow the number of both active riders and drivers
• Develop and implement local marketing campaigns and PR strategy
• Implement social media strategy for Bolt’s local social media channels
• Uncover brand partnerships with other local brands to increase user acquisition and brand awareness
• Be in charge of local events and event partnerships to increase brand visibility in your country
• Review and analyze the performance of all local marketing activities, ensuring they stay within budget and deliver optimal ROI

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We are looking for:

• 3+ years of marketing experience
• Experience with ideating for consumer brands (including uncovering insights and distilling them via offline and online brand experiences)
• Experience with social media management Knowing your C-s (CPM, CPC, CPI are part of your vocabulary)
• Outstanding English copywriting skills
• Entrepreneurial get-things-done attitude and good collaboration skills
• Data-driven approach to tracking and analyzing campaign results

 

You will get extra credits for:

• Experience in sharing economy, tech business, transport industry, startup or dynamic high-growth company
• Experience in product launches or running a business