Head, Marketing & Corporate Communications Department - Reputable Bank

A reputable bank seeks a suitable candidate to fill the role of Head, Marketing and Corporate Communications Department.

Key Duties and Responsibilities

• Develop and enforce on external communication strategy that results in an improved corporate reputation
• Supervise the facilitation of official travels within and outside the country (e.g booking of flights, hotel and visa processing)
• Develop and lead in the implementation of a marketing strategy for the bank
• Periodically review the bank’s products and services and propose reinvention as and when needed
• Conduct frequent industry survey of product offerings to benchmark the bank’s products
• Develop new products for management and board consideration based on customer needs
• Design, place and implement monthly below-the-line and above-the-line communications
• Planning of bank events (e.g. durbars and press conferences)
• Evaluating requests for sponsorship
• Prepare speeches for events and press releases

ADVERTISEMENT

CONTINUE READING BELOW

• Collaborate with executive management to execute the bank’s public relations strategy
• Build positive relationships with stakeholders, media and the public
• Produce promotional materials and publications (brochures, videos, social media posts etc)
• Lead in addressing enquiries from the media and other stakeholders
• Track reputational perceptions, media coverage and follow industry trends
• Lead in the mitigation of any reputational risks identified that could affect the image of the bank

Qualification Required & Experience

• A minimum of first degree in Business Administration, Communications or a related field with 6 years work experience, preferably in the banking industry
• A recognised professional qualification in a relevant field
• Good knowledge and experience in PR and communication systems, including corporate branding
• Excellent communication, reporting writing, presentation and organizational skills
• Computer literacy – Microsoft office skills
• Dependability and ability to maintain confidentiality
• A good knowledge of workplace practices
• Creative and problem-solving aptitude
• Excellent negotiation skills

Location: Accra