Digital Marketer Specialist - Slamm Tech Systems Limited

SLAMM is a leading IT organization that offers Cyber Security Training, Certify Ethical Hacking training (Pen Testing), Oracle Database, Network and Security Training and Professional Services. Slamm offers services and solutions to commercial, federal and military clients in the United States as well as turnkey solutions to clients in Africa. With extensive commercial and federal qualifications focusing on transformation with excellence, innovation, agility and resilience.

Slamm brings fresh perspectives and industry best practices to each client site with a combination of industry, business, technical expertise and best practices which differentiates Slamm from the field of competition, allowing for rapid, cost effective and comprehensive deployment of application development and design solutions to earn our customer’s satisfaction and return of investments, (ROI).

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We are therefore seeking a highly motivated and results-driven digital marketer with strong marketing skills who will thrive in a fast-paced environment and can sell our services.

Key Responsibilities

• Develop a comprehensive digital plan and create strategies to increase online traffic
• Work with the team to develop and design digital content to enable Slamm to increase brand awareness and grow its presence in the external marketplace
• Design and execute digital marketing campaigns / programs that generate qualified leads for our sales teams
• Generate, measure and analyze monthly performance reports on our marketing campaigns and assess against goals (ROI and KPIs)
• Track social media analytics on a bi-weekly basis to inform marketing strategy
• Make recommendations to optimize performance
• Evaluate and identify new tools, applications, and lead sources by conducting periodic reviews of the market and following up on contacts

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Qualifications

• Bachelor’s degree in Journalism, Communications, English or related field
• 2-4 years of content marketing or writing experience
• Excellent written and verbal communication skills.
• Ability to multi-task, prioritize and adhere to project deadlines
• Understanding of SEO and its ability to guide content creation and strategy
• Self-motivated and able to work well both individually and in a highly collaborative environment
• Strong analytical skills, with an ability to turn data into action-oriented decisions
• Working knowledge of a marketing automation platform