Sales Manager - Agrohao Ghana Company Limited

Position Summary

The Sales Manager is responsible for developing and executing Agrohoa's sales strategy to achieve revenue growth, expand market share, and strengthen customer relationships. The role involves leading the sales team, identifying new business opportunities, managing key accounts, and ensuring exceptional customer service while promoting Agrohoa's agricultural products and services.

Key Responsibilities

Sales Strategy and Business Development

• Develop and implement annual and quarterly sales plans aligned with the company's business objectives.

• Identify and pursue new market opportunities, customers, and distribution channels.

• Build strategic partnerships with farmers, agribusinesses, distributors, retailers, NGOs, and government agencies.

• Analyse market trends, competitor activities, and customer needs to inform sales strategies.

Sales Management

• Achieve monthly, quarterly, and annual sales targets.

• Monitor sales performance and prepare regular sales forecasts.

• Manage the sales pipeline and ensure timely follow-up on leads and opportunities.

• Develop pricing and promotional strategies in collaboration with management.

Customer Relationship Management

• Build and maintain strong relationships with existing and prospective customers.

• Resolve customer concerns promptly and professionally.

• Conduct customer visits and maintain regular communication with key accounts.

• Ensure high levels of customer satisfaction and retention.

Team Leadership

• Recruit, train, mentor, and supervise the sales team.

• Set individual performance targets and conduct regular performance reviews.

• Motivate team members to achieve and exceed sales objectives.

• Organise product knowledge and sales skills training.

Reporting and Administration

• Prepare weekly, monthly, and quarterly sales reports.

• Maintain accurate customer and sales records using CRM or other sales management tools.

• Manage departmental budgets and control sales-related expenses.

• Ensure compliance with company policies and ethical business practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Agriculture, Agribusiness, or a related field.

• A postgraduate qualification or professional certification in Sales or Marketing is an advantage.

Experience

• Minimum of 5 years of progressive sales experience, with at least 2 years in a managerial role.

• Experience in the agriculture, agribusiness, agro-inputs, food processing, or related sector is highly desirable.

• Proven track record of achieving and exceeding sales targets.

Skills and Competencies

• Strong leadership and people management skills.

• Excellent negotiation and closing abilities.

• Strategic planning and business development skills.

• Outstanding communication and interpersonal skills.

• Customer-focused with strong relationship management abilities.

• Analytical and problem-solving skills.

• Financial and commercial acumen.

• Proficiency in Microsoft Office Suite and CRM software.

• Ability to work under pressure and meet deadlines.

• Willingness to travel extensively within assigned territories.

Key Performance Indicators (KPIs)

• Achievement of sales revenue targets.

• Growth in customer base and market share.

• Customer retention and satisfaction levels.

• Number and value of new business accounts secured.

• Sales team productivity and performance.

• Accuracy and timeliness of sales reporting.

• Profitability of sales operations.

Working Conditions

• Office-based with frequent field visits.

• Regular travel to customer locations, farms, distributors, and industry events.

• Occasional evening or weekend work may be required during exhibitions, trade fairs, or peak business periods.

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