Digital Marketing & Communications Officer - Esoko

Esoko is a leading AgriTech and digital solutions company that leverages technology, data, and innovation to improve market access, enhance productivity, create economic opportunities, improve livelihoods, and drive sustainable development for businesses, farmers, and communities.

We are seeking a creative, strategic, and results-oriented Digital Marketing & Communications Officer to lead the company's digital marketing and communication initiatives, strengthen brand visibility, and support business growth.

• Position Title: Digital Marketing & Communications Officer
• Employment Type: Fixed-Term Contract
• Work Mode: On-Site
• Location: Accra, Ghana

Position Summary

The Digital Marketing & Communications Officer will be responsible for developing and executing marketing and communication strategies that enhance Esoko’s brand visibility, strengthen stakeholder engagement, and support business growth.

The role will oversee content development, digital campaigns, social media management, corporate communications, and website content management. The role may require occasional travel to support project activities, events, stakeholder engagements, and other business-related initiatives.

Key Responsibilities

Digital Marketing & Brand Management

• Develop and implement digital marketing strategies aligned with business objectives.
• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Drive brand awareness, audience engagement, and lead generation initiatives.
• Ensure consistency in brand messaging and visual identity across all platforms.
• Identify and leverage emerging digital marketing trends, tools, and technologies to enhance brand visibility and campaign effectiveness.

Content Development & Communications

• Create and manage engaging content for websites, social media, newsletters, blogs, reports, and marketing campaigns.
• Develop communication materials that promote Esoko’s products, services, projects, partnerships, and impact.
• Draft and coordinate internal and external communications, including announcements, press releases, and stakeholder updates.
• Coordinate the development of graphics, videos, photography, and other multimedia content.

Social Media & Digital Platform Management

• Manage and grow Esoko’s social media platforms and online presence.
• Monitor audience engagement and respond to inquiries appropriately.
• Manage website content and support SEO initiatives to improve online visibility.

Analytics & Reporting

• Monitor and report on campaign performance, website traffic, audience engagement, and digital marketing metrics.
• Generate insights and recommendations to improve marketing effectiveness.

Stakeholder Engagement & Event Support

• Support communication and promotional activities for company projects, events, partnerships, and business development initiatives.
• Collaborate with internal teams and external stakeholders to achieve communication and marketing objectives.

Required Skills or Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Digital Media, Journalism, Business Administration, or a related field.
• Minimum of 3–5 years of progressive experience in marketing, communications, or creative content roles, ideally within technology, development, or AgriTech environments.
• Demonstrated track record of managing digital campaigns, brand accounts, and producing creative assets from concept to execution.
• Prior experience working with NGOs, international development organisations, or donor-funded projects will be an advantage.

Digital Marketing & Communications Tools

• Proficiency in Canva Pro and/or Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Experience with Google Ads, Meta Business Suite, Mailchimp, HubSpot, or similar marketing platforms.
• Experience with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Working knowledge of SEO and analytics tools including Google Analytics, Search Console, SEMrush, or Ahrefs.
• Experience managing website content using WordPress or similar CMS platforms.
• Video creation and editing skills will be an added advantage.

Knowledge, Skills & Competencies

• Exceptional written and verbal communication skills in English; knowledge of Ghanaian or other African languages will be an advantage.
• Creative, self-motivated, and able to generate original ideas with minimal supervision.
• Strong analytical mindset with the ability to translate data into marketing strategy.
• Highly organised, deadline-driven, and capable of managing multiple projects simultaneously.
• Deep passion for technology, agriculture, and Africa’s development story.
• Strong stakeholder engagement and relationship management skills.

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