MS Staffing Advertising/Media Jobs in Accra
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Role Overview
The Digital Marketing and Analytics Strategist is the data brain of the team. While the rest of the team produces and distributes content, you are asking: Is it working? You own the platforms analytically, tracking performance, identifying what is driving growth and what is not, and translating that data into recommendations the team can act on.
You are also the owner of the ministry's Facebook monetization recovery workstream and the person responsible for ensuring the ministry is maximizing every digital revenue opportunity it has.
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Key Responsibilities
- Own platform analytics across all social media platforms - primarily Facebook, YouTube, and Instagram, pulling weekly and monthly performance data, interpreting trends, and producing the weekly digital report for leadership.
- Update and maintain the organizational Reporting Dashboard monthly, ensuring all digital metrics are entered accurately and on time.
- Lead the digital monetization workstreams, tracking support escalation, coordinating payout verification process, managing compliance requirements, and reporting status weekly.
- Develop and manage audience growth strategies across platforms, including campaign planning, post boosting strategy, and coordination with the Creative Director on content that is designed specifically to grow reach.
- Manage the website for technical updates, weekly sermon uploads, and event page management.
- Monitor the digital competitive landscape, what other faith-based organizations and ministry pages are doing, and bring relevant insights and opportunities to the Creative Director.
- Support any marketing and digital launches and subsequent enrolment campaigns from a digital acquisition perspective, tracking conversion rates from social to enrolment
Required Skills or Experience
What You Bring
- Minimum 3 years of experience in digital marketing, social media analytics, or growth strategy.
- Strong analytical skills and comfort with data, you can pull a Meta Business Suite export, build a summary in Google Sheets, and present the findings clearly to a non-technical audience.
- Working knowledge of Meta Business Suite, Creator Studio, YouTube Studio, and
- Google Analytics.
- Understanding of Facebook's monetization infrastructure, Creator Studio, Partner Monetization Policies, payout configuration, is a significant advantage given the live workstream.
- Basic website management capability, WordPress or equivalent CMS. You do not need to build websites; you need to update content and manage pages.
- Strategic thinking alongside technical execution. This role is not just reporting; it is interpreting the data and recommending action.
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