Barak Investment Limited Sales / Marketing Jobs in Accra
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Barak Investment Ltd (BIL) is a fast-growing, integrated agribusiness platform operating across Northern, Upper West, Bono, and selected Middle Belt regions of Ghana.
Role Purpose
To drive revenue growth, market access, and strategic partnerships while ensuring balanced channel distribution and strong brand positioning.
Key Responsibilities
Market Development & Channel Expansion
- Build wholesale, retail, HoReCa, and institutional channels
- Achieve balanced channel mix (40/30/20/10)
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Sales & Strategic Partnerships
- Secure framework contracts and offtake agreements
- Manage key accounts (processors, retailers, institutions)
Brand & FMCG Growth
- Lead product positioning and brand development
- Execute promotions and market campaigns
Customer Relationship Management
- Maintain high customer satisfaction (NPS ≥50)
- Ensure repeat business ≥70%
Revenue Growth Strategy
- Identify new markets (local and ECOWAS)
- Expand distribution and optimise pricing
Required Skills or Experience
Qualifications & Experience
- HND, Degree in Marketing, Business, or related
- 2 – 5 years’ experience in agribusiness, FMCG, or B2B sales
Success Metrics
- ≥4 framework contracts annually
- ≥50 retail outlets activated
- Revenue growth ≥25% YoY
- Strong customer retention
Location: Accra / Multi-regional
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