Communications Officer - BRAC International

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BACKGROUND AND PURPOSE

BRAC International is a leading non-profit organisation with a mission to empower people and communities facing poverty, illiteracy, disease, and social injustice. Founded in 1972 by Sir Fazle Hasan Abed, BRAC is the world's largest non-governmental development organisation and operates in 15 countries across Asia and Africa today. BRAC designs proven, scalable solutions that equip people with the support and confidence they need to achieve their potential.

BRAC's institutional expertise across programs, including health, agriculture, microfinance, education, and youth empowerment, is reaching over 100 million people in the Global South.

About the AIM Programme

The Mastercard Foundation Accelerating Impact for Young Women in partnership with BRAC International will create a positive and measurable impact for 1.2 million adolescent girls and young women (AGYW) and 9.5 million people across seven countries in East and West Africa, including Ghana, Kenya, Liberia, Rwanda, Sierra Leone, Tanzania, and Uganda. There is mounting urgency to support adolescent girls and young women (AGYW) living in poverty, which the global pandemic has further amplified.

Through this partnership, scalable economic development approaches will be delivered in communities to foster the agency and voice of AGYW. They will have the opportunity to fulfil their aspirations, achieve sustainable livelihoods, and engage in advocacy issues.

The Communications Officer will lead the design and execution of strategies that effectively showcase BRAC Ghana’s mission, programs, and impact, ensuring that stakeholders, partners, and the wider public remain well-informed and engaged. In this role, the officer will strengthen BRAC’s visibility and reputation in the country by cultivating strong relationships across diverse stakeholder groups, while upholding the highest standards of sensitivity, accuracy, and integrity in all communications. Success in the position requires a collaborative mindset, working closely with colleagues to develop compelling strategies and materials that advance BRAC’s mission and align with its vision.

MAJOR RESPONSIBILITIES

• Create and implement a robust result oriented communications strategy that supports country office goals and aligns with Brac International strategy.
• Work with senior leadership in the country office in support of representation for Brac Ghana.
• Write, design, and manage the production of creative and compelling communication and marketing material –stories, photos, video, fact sheets, brochures, etc. - for various audiences, including public and private donors, local and national governments, partners, media and others as needed.
• Ensure compliance with donor-specific branding and marking requirements in all project communications.
• Build and maintain relationships with journalists, media houses, prepare press releases, statements, and handle media inquiries.
• Under the supervision of the country director, help develop specific messages tailored for each audience and identify and utilize effective distribution channels to disseminate communications materials to key audiences.
• As appropriate, manage social media channels and create content for platforms like Facebook, LinkedIn, and X.
• Provide marketing and communications support for events, including signage, handouts, talking points, photos, liaising with media, etc.
• Train and coach relevant country program staff on best practices in communications and storytelling.
• Ensure compliance with communication policies and maintain confidentiality of sensitive information
• Develop and publish stories and content that showcases Brac Ghana’s reach and impact
• Monitor and evaluate communication activities to measure impact and adjust strategies
• Write and edit programme participant stories, scripts for videos, blogs, case studies, factsheets, capacity statements, and annual reports
• Maintain an editorial calendar and oversee the monthly and yearly content production process.
• Support to develop presentations, speeches, and speaking points for the Country Director

SAFEGUARDING

• Establish a safeguarding culture across all levels by implementing BRAC safeguarding policies. Act as a key source of support, guidance, and expertise on safeguarding for establishing a safe working environment for all.
• Ensure the safety of team members from harm, abuse, neglect, harassment, and exploitation to achieve the project goals on safeguarding implementation. Act as a key source of support, guidance, and expertise on safeguarding to establish a safe working environment.
• Practice, promote, and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
• Follow the safeguarding reporting procedure in case any reportable incident takes place; encourage others to do so.

MAJOR CHALLENGES

• Risk of misinformation: Requires vigilance in fact-checking and maintaining integrity of information.
• Balancing audiences: Must tailor messages for diverse stakeholders (internal staff vs. external partners).
• Digital presence: Growing importance of social media means the officer must be proactive in online engagement.

KEY PERFORMANCE INDICATORS

• Technical knowledge and experience in communications strategy and plan development
• Technical knowledge and experience in writing press releases and position statements and concept notes
• Skills and experience in website and social media management
• Skills and experience in organizing media coverage events
• Individual/specific KPIs as agreed with supervisor

DECISION MAKING

• Decision taken independently: Communication strategy as per the AIM program field visit plans, brand consistency 
• Decision referred to the Supervisor: All others that are not mentioned above.

RELATIONSHIP TO OTHER ROLES

• Within the Programme or Department (position names): AIM central team, AIM FOM, AIM RMs, BMs and PAs
• Outside the Programme or Department (Programme & position names):

WHO DOES THE PERFORMANCE REVIEWS FOR THIS ROLE

• Country Director

ANY OTHER ADDITIONAL RESPONSIBILITIES

• Training organizing

Required Skills or Experience

SPECIFIC EDUCATIONAL QUALIFICATION

• Degree
• Concentration / Major: Graduate First degree in Political Science, Development Studies, English Communications, journalism or a related field, with experience in INGOs preferred.

EXPERIENCE

• At least 3 years’ work experience with proven experience in communications, public relations, or media management within an NGO, or development sector environment.
• Demonstrated ability to design and implement communication strategies and campaigns that align with organizational goals.
• Experience in managing social media platforms, websites, and digital communication tools to build brand visibility.
• Track record of producing high?quality written content such as press releases, newsletters, reports, and promotional materials.
• Experience in building and maintaining relationships with media outlets, stakeholders, and partners.
• Familiarity with event planning and coverage, including preparing communication materials and coordinating publicity.
• Experience handling crisis communication and managing sensitive information with discretion.
• Background in monitoring and evaluating communication activities, including use of analytics to measure impact.
• Prior experience working in multicultural or cross?functional teams, demonstrating adaptability and collaboration.
• Experience working in integrated social development programming is a plus.

KNOWLEDGE, SKILLS & COMPETENCIES

• Understanding communication theories, practices, and strategies
• Knowledge of media relations, public relations, and stakeholder engagement
• Familiarity with branding, reputation management, and corporate identity
• Strong written and verbal communication skills
• Ability to craft clear, compelling, and persuasive messages
• Proficiency in digital tools (social media analytics, website management, email marketing software, Adobe tools etc)
• Strategic thinking: aligning communication activities with organizational goals
• Experience in creative design, photography, and videography 
• Creativity and innovation: developing engaging campaigns and fresh ideas
• Collaboration: working effectively with program teams, leadership, and external partners
• Integrity: ensuring accuracy, confidentiality, and ethical use of information

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