Content Curator - 44 Wood Ghana


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44 Wood Advertising/Media Jobs in Accra


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Role Overview

The Content Curator will lead the planning and execution of all content for 44 Wood, ensuring it is research-driven, aligned with our premium brand positioning, and supports marketing campaigns and lead generation.

Key Responsibilities

  • Develop and manage a structured content calendar aligned with business and campaign objectives
  • Create high-quality captions, scripts, blog articles, and email content
  • Conduct research on design trends, customer insights, and competitors to inform content direction
  • Translate project and technical details into clear, engaging content
  • Provide creative direction for photo and video content in collaboration with the team
  • Ensure consistent and timely delivery of content across all platforms
  • Align all content with brand messaging, campaigns, and commercial goals
  • Track content performance and optimize based on engagement and inquiries


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Skills & Requirements

  • Strong research and analytical ability
  • Excellent writing and storytelling skills
  • Understanding of digital marketing and content performance
  • Ability to combine strategic thinking with execution
  • High attention to detail and brand consistency

Experience

  • 2–3+ years in content strategy, content marketing, or related roles
  • Proven portfolio of content work (social, blog, or campaigns)
  • Experience in design, architecture, or home/lifestyle brands is an advantage

Key Performance Indicators (KPIs)

  • Consistent delivery of content based on calendar
  • Quality and relevance of content output
  • Contribution to engagement, enquiries, and campaign performance
  • Turnaround time for content development
  • Alignment with brand and marketing objectives


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