Trade Marketing Manager - Marie Stopes Ghana

MSI Reproductive Choices is one of the world’s leading providers of sexual and reproductive healthcare. We believe that everyone should have the right to choose. From contraception to safe abortion and life-saving post-abortion care, we are committed to delivering compassionate, affordable, high-quality services for all.

Today, our organisation has over 9,000 team members working in 37 countries across the world. Our success lies in the fact that MSI teams are locally led, entrepreneurial and results-driven, and are passionate about delivering high quality, client-centered care in their own communities. As a social business, we focus on sustainable delivery, efficiency, and funding models that are built to last, so that the women and girls we serve today will have a choice in the future too.

We know that access to reproductive choice is life changing. For some, it can mean the ability to complete an education or start a career. For others, it means being able to look after the family they already have. For everyone, it means the freedom to decide their own future, creating a fairer, more equal world.

Job Description

We are seeking a passionate, results-oriented, and innovative individual to join our team as a Trade Marketing Manager in Accra.

About The Role

As Trade Marketing Manager, you will play a pivotal role in developing and executing strategic trade marketing initiatives that enhance product visibility, drive demand, and strengthen MSIG’s brand presence across wholesale and retail channels. You will collaborate closely with sales, marketing, digital, and creative teams, as well as external partners, to deliver integrated campaigns, product launches, and promotional activities that support MSIG’s mission and business objectives.

Key Responsibilities

• Develop and implement trade marketing strategies aligned with MSIG’s business goals.
• Deliver annual trade business plans and integrated channel marketing programmes.
• Build and maintain strong relationships with wholesale and retail partners.
• Oversee the deployment of POS materials and ensure consistent brand messaging.
• Conduct market and competitor analysis to identify new trade opportunities.
• Lead the execution of trade campaigns, product launches, and promotional activities.
• Monitor and report on the effectiveness and ROI of trade marketing initiatives.
• Collaborate cross-functionally to ensure alignment and synergy in all trade activities.

Required Skills or Experience

Qualifications & Experience

• Advanced degree in Business, Marketing, Public Relations, Communications, or related field.
• 3–5 years’ experience in a consumer goods environment (FMCG or pharmaceuticals preferred).
• Proven track record in trade or consumer marketing, with strong understanding of retail and wholesale trade dynamics.
• Experience in new brand/product development and launch.
• Proficiency in digital marketing and analytics tools.

Skills & Attributes

• Strong commercial acumen and strategic thinking.
• Excellent communication, interpersonal, and relationship-building skills.
• Creative, proactive, and results-oriented.
• Ability to work collaboratively across teams and with external partners.
• Commitment to equity, inclusion, and safeguarding.

Key Performance Indicators (KPIs)

• Annual trade business plan delivered 100% on schedule.
• At least 6 trade campaigns executed annually.
• ≥ 90% of product launch support activities completed within planned timelines.
• ≥ 12 retail and wholesale partner engagement activities per year.
• ≥ 15% year-on-year improvement in sell-through rate in target regions.
• ≥ 95% coverage of POS materials deployed across channels.
• ≥ 10% annual increase in brand awareness metrics.
• ≥ 85% positive feedback from trade partners.

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