CRM Specialist - Keda Ghana Ceramics Company Limited


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Keda Ghana Ceramics Limited Administrative/Secretarial Jobs in Kumasi


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Keda Ghana Ceramics Company Limited is a leader in ceramics manufacturing, delivering world-class tiles to Ghana and West Africa. As part of the global Keda Group, we combine advanced technology and sustainable practices to create innovative, high-quality products. Join our dynamic team to grow your career, contribute to impactful projects, and help shape the future of Ghana’s manufacturing sector.

Job Summary

We are seeking a proactive and detail-oriented CRM Specialist to support sales operations, enhance customer relationship management, and improve customer satisfaction (PSI).

The ideal candidate must be analytical, customer-focused, and able to manage client data and communication effectively to support business development.


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Key Responsibilities

  • Maintain and update customer data in the CRM system accurately.
  • Track customer interactions, purchase history, and account information.
  • Conduct regular follow-ups with clients to strengthen relationships.
  • Assist sales teams with customer profiling, sales data, and documentation.
  • Support client sales activities and monitor customer usage of BM (Building Materials) products.
  • Prepare reports on customer behavior, purchasing frequency, and market trends.
  • Conduct regular market visits to collect customer feedback and understand market dynamics.
  • Inspect customer inventory usage and provide timely reports to management.
  • Communicate PSI updates, client concerns, and suggestions to the sales and management team.
  • Analyze customer data to identify trends, potential risks, and growth opportunities.
  • Prepare weekly and monthly CRM reports to support decision-making.
  • Support the team in improving customer satisfaction metrics.
  • Work closely with sales managers, regional managers, and operational teams.
  • Provide administrative and documentation support when required.
  • Participate in CRM-related projects and process improvement initiatives.

Qualification Required & Experience

  • Bachelor’s degree in any related field
  • Sales, Business Administration, or Customer Service is a plus.
  • Prior experience in customer relationship management, sales support, or client services is preferred.
  • Ability to use CRM systems/tools
  • Strong learning ability and basic computer proficiency (Excel, CRM software, reporting tools).
  • Good communication and interpersonal skills.
  • Strong problem-solving ability and market awareness.
  • Ability to work independently
  • High level of responsibility, discipline, and attention to detail.
  • Conscientious, honest, and able to manage customer interactions professionally.

What We Offer

  • Competitive salary based on experience and qualifications.
  • Opportunities for professional development and career advancement.
  • A collaborative and inclusive work environment.
  • The chance to work with a leading company driving industrial growth in Ghana.

Location: Kumasi


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