Park Springs Hotel Sales / Marketing Jobs in Cape Coast, Central Region
✅ Job Alerts Activated
You'll now receive future job opportunities instantly.
Thinking about applying?
Before you submit your application, take a moment to go through all the details carefully.
Scroll down to read the full job description, including responsibilities, requirements, and benefits — and see if it’s the right fit for you.
Park Springs Hotel is seeking a proactive, target-driven Sales and Marketing Officer to grow room occupancy, food & beverage sales, and event bookings. The successful candidate will be responsible for both business development and digital marketing execution, ensuring the hotel maintains a strong market presence while converting visibility into measurable revenue.
This role requires someone who can sell, market, and own results.
Key Responsibilities
Sales & Business Development
- Develop and execute sales strategies to achieve targets for accommodation, restaurant, bar, pool, conferences, and events.
- Identify and secure new business from corporate clients, travel agencies, tour operators, schools, NGOs, and event planners.
- Build and maintain strong relationships with existing customers to drive repeat bookings.
- Prepare and present sales proposals, rate cards, and contracts to prospective clients.
- Actively follow up on leads, inquiries, and partnerships to close deals.
ADVERTISEMENT - CONTINUE READING BELOW ↓
CONTINUE BELOW ↓
Marketing & Brand Growth
- Plan and implement marketing campaigns that increase brand visibility and directly impact bookings and revenue.
- Manage and optimize the hotel’s presence on Online Travel Agencies (OTAs) such as Booking.com, Expedia, and similar platforms.
- Monitor competitor pricing, promotions, and market trends to inform pricing and marketing decisions.
Digital Marketing & Social Media Management
- Fully manage the hotel’s digital marketing activities, including:
- Social media content creation, posting, and engagement (Facebook, Instagram, WhatsApp, etc.)
- Online promotions, ads, and campaigns aimed at increasing bookings and walk-ins
- Updating website content and promotions in collaboration with management
- Track performance of digital campaigns and adjust strategies to improve results.
- Respond promptly to online inquiries, reviews, and messages across platforms.
Internal Coordination & Reporting
- Work closely with Front Office, F&B, and Events teams to ensure promises made during sales are delivered operationally.
- Track, analyze, and report weekly and monthly sales and marketing performance to management.
- Maintain accurate records of leads, bookings, and campaign results.
Requirements
- Bachelor’s degree in Marketing, Sales, Business Administration, or a related field.
- Minimum of 2–3 years proven experience in sales and marketing, preferably within hospitality, tourism, or service industries.
- Strong sales, negotiation, and relationship-management skills.
- Solid understanding of digital marketing and social media management.
- Excellent verbal and written communication skills.
- Ability to work independently, meet targets, and perform under pressure.
- Proficiency in MS Office.
- Experience with Canva, basic graphic tools, or content creation is an advantage.
- Familiarity with OTA platforms and online booking systems is a strong plus.
ADVERTISEMENT - CONTINUE READING BELOW ↓
CONTINUE BELOW ↓
What Success Looks Like in This Role
- Increased room occupancy and event bookings.
- Growth in restaurant and bar patronage.
- Strong online visibility that converts into actual revenue.
- Consistent lead generation and closed deals—not just marketing activity.
👉 STOP: Ready to Apply?
Don't miss out on this opportunity! Carefully review the job details one last time. Once you're ready, scroll down to the bottom of this page to access the How to apply button.
Hurry—applications for this cycle are closing soon!← View More Sales / Marketing Jobs
✅ Medical Sales Executive - Vinci Hair Clinic Ghana