Planned Parenthood Association of Ghana Sales / Marketing Jobs in Accra
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The Planned Parenthood Association of Ghana (PPAG) is a non-governmental, non-profit organisation established in 1967. It is a member of the International Planned Parenthood Federation (IPPF), and has over the decades played a pivotal role in the promotion of Sexual and Reproductive Health and Rights (SRHR) in Ghana.
PPAG was founded in response to the growing need for family planning education and services in the country. Since its inception, PPAG has evolved to become one of Ghana's leading providers and advocates for comprehensive sexual and reproductive health services, particularly focusing on young people and marginalised populations.
Guided by a rights-based approach, PPAG works to ensure that every individual especially women, youth, and vulnerable groups has access to accurate information and quality services that empower them to make informed choices about their sexual and reproductive lives. PPAG operates through a network of clinics, youth centers, community-based service delivery points, and peer educators spread across the country.
PPAG’s work includes family planning services, HIV/AIDS education and care, adolescent reproductive health, safe motherhood initiatives, and gender-based violence prevention among others. The Association also engages in advocacy and capacity building to influence policies and promote gender equality and youth-friendly health services.
With a vision to be the leading provider of quality and sustainable SRHR services in Ghana, PPAG continues to be a key player in advancing health, rights, and well-being for all Ghanaians.
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Job Description
REPORT TO: BUSINESS DEVELOPMENT MANAGER
LOCATION: HEAD OFFICE (ACCRA), (FOUNDERS’ CENTRE)
JOB PURPOSE
- To be responsible for all marketing strategies and activities within the Association and provide direction and feedback on major projects and ventures.
- Handle conference and event bookings for the social enterprise.
- Make key decisions regarding product distribution, budgeting, branding and sales
- Works with other officers to set the overall direction and objectives for product and service offerings.
KEY RESPONSIBILITIES
- Promote the name, product and service of the unit through effective Marketing and Resource mobilization strategies.
- Research and analyses market trends, competitor offerings, demographics and other information that affects marketing strategies in order to establish the best way to reach target groups
- Use the research findings and analysis to provide direction to marketing to SMT through the supervisor regarding upcoming marketing projects, new products or services and overall strategy
- Identify areas for improvement in product offerings, sales tactics, marketing strategy and promotional activities to create brand awareness
- In collaboration with the supervisor, approves all marketing campaigns and plans before they are implemented.
- Book conference services ensuring set up, catering services and client satisfaction are wel coordinated.
- Weigh in on important decisions involving product advertising, packaging, media channels and branding
- Liaise with stakeholders and vendors to promote success of activities and enhance the Association’s presence.
- Write, edit and proofread marketing material for use in different channels.
- See all ventures through to completion and evaluate their success using various metrics
- Maintain the Unit’s budget and ensure all marketing activities are cost-effective
- Monitor marketing and sales performance and adjusts strategies as needed
- Ensure that client’s expectation and service demands are met and delivered in time.
- Assist in ensuring quality control for all job orders.
- Liaise with Manager to prepare job dockets.
- Conduct market research to identify opportunities for promotion and growth
- Welcome visitors to the unit and assist them in the purpose of their visit.
- Ensure that in-coming mails to the Managers outfit are sorted and duly dealt with.
- Work with other company officers to establish budgets and marketing objectives.
- Monitor marketing and sales performance and adjusts strategies as needed
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Required Skills or Experience
QUALIFICATION AND EXPERIENCE
- A good first degree in Marketing OR Professional qualification OR its equivalent in related field with a minimum of three (3) years relevant working experience. A secretarial background will be an added advantage.
THE PERSON MUST
- Have very good communication and report writing skills
- Be honest, transparent, reliable and duty-conscious with good looking personality
- Have high sense of responsibility, humor, be judgmental and able to take initiatives
- Be a team player and self-motivated
- Be able to work for long hours
- Have excellent human relationship skills and be youth friendly.
- Have the ability to source for information and initiate innovative strategies for enhanced performance
- Be able to work with little or no supervision
- Be able to travel at short notice
- Attention to details
- Must be well organized
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