Prosupport Services Company Limited Advertising/Media Jobs in Accra
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The Digital Experience Manager will lead the development, execution, and optimization of digital strategies that enhance audience engagement across all online platforms. This role requires a creative yet analytical digital leader with a strong understanding of the events and entertainment landscape, capable of driving digital growth, crafting compelling pitches, and delivering memorable digital experiences for audiences, partners, and clients.
Responsibilities
- Develop and implement digital strategies to increase brand visibility, audience reach, and online engagement.
- Drive digital transformation initiatives that improve user experience across websites, apps, and digital campaigns.
- Lead the digital roadmap for events, shows, and brand activations.
- Oversee the creation of interactive, multimedia, and social content tailored to event audiences.
- Conceptualize and manage digital experiences such as live streams, virtual events, online voting, and digital activations.
- Ensure consistent brand tone and quality across all digital touchpoints.
- Manage all social media channels, ensuring strategic content planning and performance monitoring.
- Build and grow digital communities around key events and entertainment products.
- Track trends and implement data-driven improvements to boost engagement.
- Monitor KPIs including engagement, reach, conversions, and digital campaign performance.
- Provide periodic reports with insights and recommendations for continuous improvement.
- Use data to refine customer journeys and audience experiences.
- Collaborate with Business Development, Creative, and Production teams to craft winning digital pitches.
- Develop digital concepts for proposals, client presentations, and brand partnerships.
- Support revenue-generating digital initiatives such as sponsorship integrations and branded content.
- Supervise digital team members, content creators, and external partners.
- Collaborate with creative, production, event planning, and PR departments to align digital execution with overall event vision.
- Ensure timely delivery of all digital assets and campaign components.
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Qualifications
- Bachelor’s degree in Digital Marketing, Communications, Media, or a related field.
- 4–6 years of experience in digital marketing, digital strategy, or digital experience management.
- Strong background in the events and entertainment industry is a major advantage.
- Proven experience driving digital growth and delivering high-impact digital campaigns.
- Demonstrated ability to craft digital pitches and deliver winning proposals.
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