Pernod Ricard Sales / Marketing Jobs in Ghana
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Job Purpose
The Area Sales Manager is responsible for delivering the best in class execution of Pernod Ricard Plans in Ghana, both on & off-trade and build the long-term value of the brands in conjunction with the local distribution network.
Key Duties and Responsibilities
Develop long and short-term plans for markets within geographical area
- Communicate brands strategy and ensure these are understood and incorporated into local distributor plans.
- Manage, in collaboration of the Commercial Area Manager the Budget and Strategic Plan process for the region and develop long and short-term plans for Ghana
- Propose to the Commercial Area Manager short-term yearly financial plans in terms of volume, pricing, marketing investment levels and profit contribution.
- Challenge and add value to the development of top-class marketing and sales activity plans.
- Investigate new business opportunities in Ghana
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Communication and implementation of marketing and sales strategy
- Ensure that local distributor understands and implements activity in line with the Marketing strategy as defined by PR Africa.
- Track in market pricing to ensure strategic alignment with global price positioning and to achieve brands objectives whilst maximizing net realized price and profitability.
- Implement channel strategy guidelines to achieve brand objectives and partner with local distributor to drive visibility, distribution and rate of sale.
- Grow brands development by executing effective and efficient integrated marketing strategies.
- Facilitate cross-fertilisation of best practice between markets.
Sales force motivation and training
- Development of local sales forces product knowledge, brand & sales training and motivation behind selling Pernod Ricard brands.
- Create strong relationships at all levels with the local distribution company.
Financial Control and Management
- Support the Commercial Area Manager to influence key drivers of the see-through P&L throughout the year to ensure both delivery of budget and adherence to long term strategy.
- Reporting of appropriate financial information to finance department.
- Control of investment budgets.
Key Competencies and Experience
Industry knowledge and experience:
- At least 5 years combined marketing and commercial experience in FMCG industry
- Excellent planning and organising skills
- Very strong communication and interpersonal skills
- Strong negotiation skills
- Strong numerical and financial acumen
- In depth understanding of brand marketing at both a strategic and implementation level
- Strong IT skills (Microsoft Word, Excel and PowerPoint)
- Ability to work under pressure and independently
- The ideal candidate will have experience working in Ghana
- Languages: English
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