Afram Publications Limited Sales / Marketing Jobs in Accra
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SUMMARY
The Marketing Coordinator will play a key role in supporting Afram Publications (Ghana) Ltd’s marketing, events, and communications activities aimed at expanding the company’s market reach and visibility. The role will focus on coordinating marketing activities, managing social media engagement, organising events such as book fairs and reading promotions, and supporting relationship building with schools, booksellers, and stakeholders.
This position also entails assisting the Sales and Marketing Manager in executing strategic marketing plans, maintaining communication with clients and agents, and ensuring consistent brand representation across all platforms.
KEY RESPONSIBILITIES
1. Marketing and Promotion
- Support the development and implementation of marketing plans and campaigns to promote APLs’ titles and agency books.
- Coordinate the production and distribution of marketing materials, including catalogues, flyers, and sample packs.
- Conduct market and school outreach to promote book adoption and sales.
- Maintain relationships with booksellers, distributors, and educational institutions.
- Assist in monitoring sales trends and preparing periodic marketing reports.
- The position requires fieldwork including school visits, bookshop engagement, and regional travel.
- Submitted letters of introduction and sample materials will form part of the Marketing Coordinator’s toolkit for outreach and stakeholder engagement.
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2. Events and Stakeholder Engagement
- Plan, organise, and coordinate Afram’s participation in book fairs, reading clinics, school tours, and public events.
- Support the execution of in-house events such as book launches, debates, and reading promotion activities.
- Handle event logistics, publicity, and post-event evaluations.
- Assist in coordinating sponsorships and partnerships for corporate and educational events.
3. Social Media and Digital Communication
- Manage APL’s social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, etc.) and ensure active engagement with followers.
- Develop and schedule content (graphics, videos, and posts) to promote APL titles, authors, and events.
- Monitor analytics to assess performance and recommend strategies for improvement.
- Stay up to date with digital trends and apply best practices to enhance APL’s online presence.
4. Administrative and Coordination Support
- Assist in preparing and following up on letters of introduction and sample submissions to schools and institutions.
- Maintain a database of contacts, marketing materials, and correspondence records.
- Provide logistical and clerical support to the Sales and Marketing team.
- Track budgets, expenses, and returns on marketing activities.
Required Skills or Experience
Qualifications and Competencies
Education:
- Bachelor’s degree in Marketing, Communications, Publishing Studies, Business Administration, or a related field.
- A professional certificate in Digital Marketing or Event Management will be an added advantage.
Experience
- Minimum of 2–3 years of relevant experience in marketing, communications, or event coordination.
- Experience in the publishing or educational sector is desirable.
- Proven ability in social media management and digital content creation.
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Skills and Competencies
- Excellent communication and interpersonal skills.
- Strong writing, presentation, and reporting abilities.
- Proficiency in digital tools such as Canva, Meta Business Suite, and social media analytics.
- Good understanding of event planning and coordination.
- Creative, detail-oriented, and able to work under minimal supervision.
- A team player with strong organisational and time management skills.
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