AIMS Education Advertising/Media Jobs in Accra
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AIMS Education is a platform that connects overseas higher education institutes with potential students, especially focusing on institutions in the UK, USA, Canada, and Europe. We have over 13 offices globally.
Job Title: Digital Marketing Strategist
About the Role
We are seeking a dynamic Digital Marketing Strategist who not only develops and oversees campaigns but also has hands-on creative skills in content creation, video production, and graphic design. You’ll combine strategic thinking with execution, driving online growth, managing digital campaigns, and creating engaging multimedia content that resonates with our audience.
Key Responsibilities
Digital Strategy & Campaigns
- Develop and implement data-driven digital marketing strategies to achieve business goals.
- Plan and manage multi-channel campaigns (SEO, SEM, social media, email, paid ads, content).
- Monitor campaign KPIs, analyze performance, and optimize for ROI.
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Content Creation & Social Media
- Create and manage engaging short-form and long-form content (reels, TikTok-style videos, posts, blogs, stories).
- Develop, schedule, and track content calendars across Instagram, TikTok, YouTube, LinkedIn, Facebook, and X.
- Grow and engage our online community through creative campaigns and timely responses.
- Use analytics to measure performance and adjust content strategies.
Video & Design Production
- Shoot, edit, and produce high-quality video content for campaigns, events, and social media.
- Design eye-catching graphics, flyers, and digital marketing assets.
- Stay updated on creative trends in video, graphics, and storytelling.
- Ensure brand consistency across all visual and digital platforms.
Collaboration & Innovation
- Work closely with the marketing team to produce impactful campaigns and event coverage.
- Explore new tools, trends, and platforms to boost brand visibility.
- Provide creative direction and support for major campaigns.
Qualifications & Skills
- Proven experience (3+ years) as a Digital Marketing Strategist, Social Media Manager, or related role.
- Strong knowledge of SEO, SEM, and social media marketing.
- Proficiency in:
- Video tools: Adobe Premiere Pro, After Effects, CapCut.
- Design tools: Photoshop, Illustrator, Canva.
- Content & analytics tools: Meta Ads Manager, Google Analytics, scheduling tools (e.g., Hootsuite, Buffer, Later).
- Strong eye for storytelling, creativity, and attention to detail.
- Excellent writing, editing, and communication skills.
- Ability to shoot, edit, and deliver engaging short-form and long-form content.
- Data-driven mindset with the ability to interpret analytics into strategy.
Location: Accra, Ghana
Employment Type: Full-time
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