Business Development Officer - Reputable Tertiary Education Institution

A newly accredited tertiary education institution located in a prime area of Accra is seeking talented and dedicated staff to join our academic community. As we prepare to welcome our first cohort of students, we invite talented professionals to join our team to contribute to academic excellence and student success.
We're seeking passionate and dedicated professionals to fill various roles:

Why Join Us?

• Innovative Environment: Be part of a forward-thinking institution shaping the future of education
• Collaborative Culture: Work with a diverse team of passionate professionals
• State-of-the-Art Facilities: Modern infrastructure and cutting-edge technology
• Be part of our mission to empower minds and shape futures. We look forward to welcoming you. 

Role

The Business Development Officer leads the organization’s business development strategies by seeking new business partners. He/She also improves current businesses and finds new ones. The Business Development Officer for this University College’s will be responsible for identifying and pursuing new growth opportunities, establishing strategic partnerships, and enhancing the University College's market presence. 

Job Functions

The Business Development Officer’s main duties and responsibilities shall include the following:

Strategic Goal

• Identify and research potential business opportunities and partnerships that align with the University's strategic goals.
• Develop and implement strategies to generate revenue and enhance the University's brand presence in the higher education sector.
• Cultivate relationships with corporate partners, industry leaders, government agencies, and other stakeholders to explore collaborative opportunities.
• Collaborate with academic departments, to identify synergies and develop joint initiatives.
• Stay informed about industry trends, regulatory changes, and emerging opportunities relevant to the University's mission and strategic objectives

Marketing

• Execute short- and long-term strategic marketing plans that maximize the return on key program objectives. In addition, this role works across the University College to develop strategies that broaden awareness/interest, increase applications.
• Develop sales and marketing techniques to drive student recruitment, undertake research, operationalize and implement annual marketing strategies and plans that align with the marketing objectives and strategies of the Institution.
• Analyze market trends, competitor activities, and industry developments to inform decision-making and strategy formulation.
• Provide regular reports and updates to senior management on business development activities, achievements, and challenges.

Promotion 

• Assist with promotional events to attract leads and improve the unique brand positioning of the institution across all end-to-end communications. 
• Maintain and build the reputation of the institution in the eyes of the higher education audience.
• Develop and execute the annual marketing/communication calendar; manage the advertising budget; secure budget approval and manage effectively in line with set goals.
• Identify and pursue grant opportunities, government funding, and other sources of financial support to supplement the University's budget.

Any other duties that may be assigned

Required Skills or Experience

Qualifications, Experience and Skill

• BSc/BA in Marketing, Sales, Business Administration or relevant field.
• At least 5 years in similar or related job
• Proven prior experience as Business Development Officer or similar role. 
• Creativity and commercial awareness with strategic vision and a sharp business acumen.
• Thorough understanding of social media and web analytics.
• Excellent knowledge of MS Office 
• Excellent organizational and multi-tasking skills.
• Outstanding communication and interpersonal skills.
• A team player with a customer-oriented approach.

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