Lancaster University Sales / Marketing Jobs in Accra
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Transnational Academic Group, in partnership with Lancaster University UK, delivers British undergraduate, postgraduate and foundation programmes at its campus in Ghana.
Why Us? Because Values Matter
We are a university of global significance, but our strength lies in the principles that define us. When you join us, you become part of a culture that:
- Pursues Excellence – We set high standards in education and recruitment, ensuring every interaction reflects quality.
- Inclusive Community: Celebrating diversity and using language as a bridge to connect.
- Teamwork: Collaborating across various teams to shape student experiences.
- Ethical Operations: Acting with integrity, transparency, and fairness.
- Innovation: Encouraging and expecting bold ideas in outreach.
- Employee Growth: Investing in people through mentorship, training, and career advancement.
- Meaningful Impact: Creating both global and local change by building the next generation of African leaders.
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The Role
- Responsible for managing all marketing and PR activities of the company, including digital marketing strategies, external branding, internal collaterals to support student recruitment and ensure return on investment.
- Execute short- and long-term strategic marketing plans that maximize the return on key program objectives.
- Works across the University to develop strategies that broaden awareness/interest, increase student applications, and drive yield for Lancaster Ghana’s Foundation, Undergraduate & Postgraduate programs.
- Develop, operationalize and implement annual marketing strategies and plans and align marketing plans with TAG’s objectives and strategies.
- Undertake research and market analysis to support LUG’s business plans/strategies.
- Manage the annual marketing/communication advertising budget; secure budget approval and manage effectively in line with objectives.
- Evolve and implement branded messaging through all content to ensure the consumer voice and relevant brand components are accurately and consistently represented across our channels of communication.
- Partner with internal stakeholders to increase engagement with key audience segments, develop and lead initiatives to support new and ongoing strategies and tactics.
- Strengthen the prospective student audience/market understanding through surveys and focus groups. Leverage findings to recommend innovative opportunities that will inform both downstream and upstream marketing
Required Skills or Experience
Qualification and Experience
- A master’s degree in marketing, Marketing Communications, MBA (Marketing option) or a related discipline
- Professional certification in marketing i.e., CIM, etc.
- Professional certification in Advertising
- At least 6 years post-qualification relevant work experience
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