Afriwave Telecom Sales / Marketing Jobs in Accra
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We are seeking an experienced Marketing Executive to drive growth and revenue in our A2P SMS business. You'll identify new opportunities, build strategic partnerships, and develop sales strategies to expand our customer base.
Job Purpose:
To take a global perspective on market opportunities and lead in the assessment and prioritization of these opportunities towards the achievement of the commercial objectives of the organisation.
The development and maintenance of a long-term commercial strategy for the company ensuring that the business looks ahead at the longer-term, strategic opportunities that will provide a step change for the business and achieve maximum sales, profitability, growth, and account penetration within the telecommunications industry by effectively selling the company’s products and services.
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Key Accountabilities
Business Development:
- Identify and pursue new business opportunities in the A2P SMS space.
- Build and maintain relationships with key decisionmakers at potential client companies.
- Develop and execute sales strategies to drive revenue growth.
A2P SMS Expertise:
- Stay up to date on industry trends, regulatory requirements, and best practices in A2P SMS.
- Develop a deep understanding of our A2P SMS platform and its capabilities.
Partnerships and Collaborations:
- Identify potential partners and collaborations that can drive growth in our A2P SMS business.
- Negotiate and close partnership agreements that align with our business goals.
Sales and Revenue Growth:
- Meet or exceed sales targets and revenue growth objectives.
- Develop and maintain a pipeline of potential clients and opportunities.
Market Analysis and Research:
- Conduct market research and analysis to identify trends, opportunities, and challenges in the A2P SMS space.
Responsibilities
- Responsible for identifying and pursuing new business
- Accountable and responsible for the preparation of business plans, cases for new businesses and financial analysis
- Lead the preparation of compelling proposals, presentations, and marketing materials.
- Responsible for the management of strategic partnerships
- Build market position by locating, developing, defining and closing business relationships
- Identify trendsetter ideas by researching industry and related events, publications and announcements
- Screen potential business deals by analysing market strategies, deal requirements and financials
- Promote the company's brand to ensure it has a recognised global brand and appeal
- Develop and support the company with marketing initiatives through various forums
- Examine risk and potential for business opportunities
- Develop processes and procedures in the unit and ensure compliance with the legal requirements, industry regulations, organisational policies and professional codes.
- Any other duties that may be assigned by the Commercial Director and or Company Executives.
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Requirements
Qualifications
- Bachelor’s degree in business, Marketing, Communications, or a related field.
Experience:
- 3+ years of experience in business development, sales, or a related field, with a focus on A2P SMS or messaging platforms.
Technical Knowledge:
- Strong understanding of A2P SMS technology, industry trends, and regulatory requirements.
Communication:
- Excellent communication, negotiation, and presentation skills.
Strategic Thinking:
- Knowledge of interconnect clearing house operations
- Ability to think strategically and develop plans to drive business growth
- Ability to plan, organise and manage a diverse workload with competing deadlines
- Ability to Identify business opportunities by researching prospects and analysing sales options
- Ability to Identify service improvements or new business by remaining current on industry trends, market activities, and competitors
- Ability to work collaboratively with internal and external stakeholders.
- Ability to maintain relationships with clients by providing support, information, and guidance
- Strong interpersonal relationship with the ability to communicate and influence people at different levels within and outside the organisation
- Present reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
- Ability to develop and deliver presentations.
- Proficient in negotiating contracts with clients and partners
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