Publicis Groupe Advertising/Media Jobs in Accra
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Publicis West Africa (PWA) is seeking a highly motivated and results-driven Digital Media Manager to join our dynamic team in Accra. As a key member of our West African operations, you will be responsible for overseeing and coordinating workstreams across 25 countries in the region. You will lead and inspire a team of talented media specialists, fostering a collaborative and growth-oriented environment.
Overview
- Develop Integrated Strategies: Conduct thorough market research and audience analysis to create data-driven digital-first strategies media strategies that seamlessly integrate traditional and digital channels (TV, radio, experiential, print, social, search, programmatic) for maximum impact.
- Translate Vision to Action: Develop comprehensive media plans outlining target audiences, key channels, budget allocation, and KPI targets. Collaborate with creatives and media specialists to transform strategies into actionable tactics.
- Lead the Execution Symphony: Manage project timelines, budgets, and resources to ensure campaigns are delivered on time, within budget, and meet client objectives.
- Become a Data Detective: Monitor campaign performance across all channels, analyze data to identify trends and optimization opportunities, and implement adjustments tomaximize ROI.
- Client Champion: Act as the main point of contact for clients, managing expectations, addressing inquiries, and proactively identifying their needs throughout the campaign lifecycle.
- Create and present clear, insightful campaign reports that highlight performance metrics, key learnings, and ROI.
- Negotiate and secure the best value for media buys across platforms, ensuring maximum campaign ROI.
- Stay updated on the latest media trends and technologies (traditional and digital) to identify innovative opportunities for campaign enhancement.
- Demonstrate strong proficiency in media planning tools and platforms (DSPs, Ad Servers, media planning software).
- Maintains a sense of discretion and professionalism, representing the Groupe
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Responsibilities
- Provide leadership and professional development to department staff.
- Mentor and train team members, write performance reviews, and allocate work.
- Monitor teams to deliver beyond client’s expectations.
- Motivate team and be the glue that keep teams going.
- Set goals and KPIs for each team member and work with them to achieve these.
Qualifications and Skills
- Bachelor’s degree in Marketing, Advertising, or a related field.
- Minimum of 5 years of experience in media operations or a similar role.
- In-depth knowledge of traditional and digital media channels, including programmatic advertising.
- Expertise in media research, audience analysis, and data-driven decision-making
- Exceptional communication, presentation, and negotiation skills
- Experience in managing project budgets and timelines.
- Strong analytical skills to translate data into actionable insights for campaign optimization and reporting
- Ability to manage multiple projects simultaneously and prioritize effectively
Additional Information
- Stay up-to-date with the latest industry trends, technologies, and best practices.
- Attend industry events and conferences to network and expand knowledge.
- Advanced knowledge of data analysis tools (e.g., Excel, PowerBI) is beneficial.
- Highly organized with a keen sense of attention to detail.
- Exceptional initiative and follow-through skills.
- Excellent French writing and speaking skills is a hiring advantage.
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