Process & Plant Automation Ghana Sales / Marketing Jobs in Accra
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The Marketing Officer supports the organization's overall marketing activities by assisting the team lead in planning, managing, and coordinating marketing activities to attract customers and promote the organization's products over competitors.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Define and develop marketing strategies based on customer service feedback and market intelligence
- Identify business opportunities in the market and jointly strategise with the Team Leader to execute specific actions.
- Define short-term and long-term strategic marketing goals - jointly with the Business Unit team and Team leaders
- Build key customer relationships
- Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
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- Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
- Use knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
- Lead and drive vendor’s marketing activities, strategies and targets within Ghana.
- Present to and consult with mid and senior-level management and salespeople on business trends with a view to developing new services, products, and distribution channels.
- Help internal salesmen and distributors with marketing material, training, tools and all selling aids to enhance their work.
- Organize marketing events and programs
QUALITY MANAGEMENT SYSTEM RESPONSIBILITIES
- Effectively contributing to the delivery and achievement of the Department’s Management Processes
OHSE RESPONSIBILITIES
- Understand fully the importance of an effective OHS & EMS culture
- Promote a continual improvement of OHS & EMS activities.
- Identify and report hazards
Required Skills or Experience
KNOWLEDGE, SKILLS & ABILITIES
- Must understand basic principles and fundamentals of marketing
- Must possess a strategic and creative mindset
- Must have experience in online community management
- Must have excellent communication skills to understand and drive conversations with target audience
- Possession of analytical skills to uncover underlying thoughts and insights generated from interactions within the community.
- Must possess the ability to lead discussions on online marketing strategies
- Must possess excellent communication skills.
- Organizational and project management skills.
- Interpersonal skills.
- Analytical ability.
- Market research skills.
- Adaptability.
- Engagement skills
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QUALIFICATION & EXPERIENCE
- A Bachelor’s degree in Marketing, Communications, or a related discipline
- Experience in community management for at least one (1 year)
- Familiar with social media platforms
COMPENSATION
- Competitive
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