Marketing and Communication Manager - BRAC International

BRAC International is a leading non-profit organisation with a mission to empower people and communities in situations of poverty, illiteracy, disease, and social injustice. Founded in 1972, by Sir Fazle Hasan Abed, BRAC is the largest non-governmental development organisation in the world, and is present in 15 countries across Asia and Africa today. BRAC designs proven, scalable solutions that equip people with the support and confidence they need to achieve their potential. BRAC’s institutional expertise in various programmes, including health, agriculture, microfinance, education, and youth empowerment.

BRAC International Holdings B.V. (BIHBV) was set up in 2010 as a private limited liability company under the laws of the Netherlands and is a wholly-owned subsidiary of Stichting BRAC International (SBI). BIHBV is a socially responsible for-profit organisation, engaging people in sustainable economic and income-generating activities. The core focus of BIHBV is to provide microfinance services to people, particularly women, living in poverty in rural and hard-to-reach areas to build their financial resilience and improve the quality of life for them and their families.

BRAC has been one of the pioneers of microfinance since it first started in 1974. BRAC first expanded its microfinance operations internationally in 2002 and now operates microfinance (MF) activities in 7/8 developing countries, over 800,000+ clients, 97% women, a loan portfolio of $160 mln+ and 6400+ staff, 87% women.

Marketing and Communication Manager

The Marketing and Communication Manager will oversee all internal and external Marketing and communication activities of the company. The incumbent will support marketing and communication objectives of BRAC Ghana and demonstrate a collaborative approach in developing communications strategies and materials to achieve our mission. The individual will be responsible for leadership communications, planning and organizing campaigns and events, social media visibility, product marketing and ultimately positioning BRAC Ghana as a leading mission-driven financial institution in Ghana.

Key Responsibilities:

Communications and marketing for BRMCP (70%)

• Ensure the development and implementation of a flexible and result oriented communications strategy for both internal and external communications.
• Generate ideas and create content for social media/digital channels. Develop content that is easily understandable and readers can connect with. Write and edit programme participant/client stories, scripts for videos, blogs, case studies, factsheets, capacity statements, and annual reports. Maintain an editorial calendar and oversee the monthly and yearly content production process. Produce quarterly factsheets.
• Develop and monitor the BGSL web page and sections to identify information that needs to be updated, and collaborate with the BI Microfinance Communications team for keeping the website up to date.
• Provide communications support during emergency situations and crises.
• Conceive media strategies and plan/implement those strategies to enhance the positioning of BGSL within the local media.
• Conceptualize and organize special events for BGSL to support its advocacy initiatives with a view to reaching core audiences such government ministries, regulators, partner and peer organizations, donors and investors.
• Provide creative planning and execution support to develop social and behavior change materials in coordination with internal and external design teams, product, impact and social performance experts and various functional leads of BRAC International Microfinance.
• Support internal communication by closely working with cross-functional departments and executing campaigns to boost employee morale, loyalty and a values driven culture.
• Identify media and campaign opportunities and work collaboratively with the wider BRAC International communications team to improve overall outreach and visibility efforts. Ensure brand consistency, boost media engagement through effective PR, and organize campaigns to enhance visibility of the OneBRAC brand.

Programme support (20%)

• Develop presentations, speeches, talking points for the CEO and coordinate relevant opportunities for speaking engagements.
• Coordinate relevant programmatic and strategic communication at branch, area and country office level as and when necessary.
• Ensure BRAC Branding Policy, Communication Policy, BRAC Style Guide are consistent in communication materials including the use of logo, font, letterheads, email signatures and be the first point of contact for all staff regarding brand consistency.
• Conduct trainings on brand and communications policy for staff
• Support knowledge management, SPM, product, HR and other cross cutting functions to organize campaigns and ensure agreed messages and brand guidelines are maintained in reports, presentations and external communications.
• Coordinate field visits by various BRAC stakeholders

Safeguarding:

• Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programmes goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
• Identify the nature of the incident and report according to the safeguarding reporting procedure; and encourage the staff to report accordingly.

Educational & Experience Requirements:

• Minimum 4 years of professional experience in communications, public relations and media production.
• Representing the organization to the public and media.

Required Knowledge, Skills & Competencies:

• Ability to develop and maintain effective working relationships with multiple internal and external stakeholders.
• Ability to think clearly, respond effectively, multi task and set priorities among numerous projects.
• Strategic and creative thinking with experience of working on diverse communication strategies and all forms of media.
• Outstanding verbal and written communication skills and the ability to communicate clearly with a range of people from diverse backgrounds and cultures.
• Experience in measuring the impact of communications products and modifying strategies in light of the results.
• Ability to develop creative ideas and turn them into reality.
• Willingness and ability to travel within the country and spend days in the field.
• Proven planning and organizing skills.

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