Lancaster University Sales / Marketing Jobs in Accra
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Transnational Academic Group, in partnership with Lancaster University UK, delivers British undergraduate, postgraduate and foundation programmes at its campus in Ghana. As we move onto the next exciting phase of our mission to develop African leaders of tomorrow, we are seeking an experienced, energetic and dynamic professional as MARKETING OFFICER:
Duties and Responsibilities
- Implement PR campaigns and strategies and track and report the performance and impact of relevant advertising activities.
- Assist in the design and/or production of marketing materials and manage the stock of collaterals,
- Implement strategies to continuously improve corporate image and reputation.
- Monitor and manage online campaigns and put together comprehensive post-campaign reports.
- Monitor and report on activities and provide relevant sales and marketing information to the department/Line Manager Provide reports about the effectiveness of marketing campaigns, lead analysis, lead target achievements, competitor analysis, market intelligence, or any other ad hoc reports as requested by the line Manager.
- Investigate, research and prepare reports on key marketing issues and undertake market research, competitor analysis, statistical and trend analyses as directed
- Closely monitor competitive presence and industry trends across various message boards, business newsletters and social media;
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Required Skills or Experience
- Bachelor’s degree in business, marketing, public relations, mass communication, or other related fields.
- Minimum three (3) years of experience in sales or marketing.
- Agency Experience is strongly recommended.
- Must have beginner to intermediate proficiency in copywriting.
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