Scholars BackPack Advertising/Media Jobs in Accra
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At Scholar’s Backpack, we empower aspiring students and professionals with valuable resources to pursue their academic and career goals. From scholarship opportunities and university fee waivers to expert assistance with application documents like CVs, resumes, and statements of purpose, we’re here to simplify the journey to success.
Our LinkedIn page serves as a hub for sharing funding opportunities, educational insights, and professional guidance, and we’re looking for a dedicated Social Media Content Manager to help us grow and engage our audience!
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What You’ll Do:
- Manage and grow Scholar’s Backpack’s LinkedIn presence, creating and curating engaging, resourceful, and professional content.
- Research and post information on scholarships, fee waivers, and professional development resources.
- Collaborate with the team to strategize and execute creative campaigns aligned with our mission.
- Design graphics and content using tools like Canva, ensuring posts are visually appealing and aligned with the SBP brand.
- Monitor and respond to comments and messages to foster a thriving online community.
- Analyze LinkedIn performance metrics to refine strategies and achieve growth goals.
- Potentially manage one additional social media platform in the future.
Qualifications and Skills:
Educational Background:
- A bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or a related field (or equivalent experience).
Experience:
- 2+ years of experience managing professional social media accounts, with a strong focus on LinkedIn.
- Demonstrated ability to execute successful social media strategies and grow engagement.
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Technical Proficiency:
- Social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
- Visual design tools (e.g., Canva, Adobe Express, Figma).
- Basic video editing software (e.g., CapCut, InShot, Adobe Premiere Rush).
- Collaboration tools (e.g., Slack, Trello, Asana).
Content and Research Skills:
- Strong research abilities to identify and share verified opportunities and resources.
- Advanced writing and editing skills for creating engaging and professional content.
- SEO knowledge to optimize content for maximum reach and visibility.
Soft Skills:
- Excellent organizational skills to juggle multiple tasks and meet deadlines.
- Analytical mindset for measuring content performance and improving strategies.
- Creativity and adaptability to respond to trends and audience needs.
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