Coca-Cola Beverages Africa Sales / Marketing Jobs in Ghana
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Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD (non-alcoholic ready-to-drink market) in Africa. CCBA has an extensive footprint in Africa, employing over 13,000 employees.
Key Purpose Statement
This role is responsible for developing and executing business and marketing strategies and integrated programs that drive profitable growth and increase the long-term value of our brands and leading and managing the execution of Local Key Account Strategy in the Country including wholesalers and smaller key accounts, ensuring required Revenue and Margin growth in these Strategic channels.
Key Duties & Responsibilities
Key Outputs and Accountabilities
- Develop and deploy marketing plans on an annual basis
- Develop the portfolio strategy and to maximize the long-term profit flow from the portfolio of brands within it.
- Identify key customer grouping that could potentially form part of key accounts.
- Jointly develop key account customer plans and ensure tactical execution.
- Oversee revenue growth management initiatives.
- Utilize data to anticipate competitive and consumer trends, assess strategic implications, and optimize business potential based on analysis
- Challenge the marketing production cost to optimize the overall marketing budget.
- Integrate all marketing efforts (advertising, promotions, and experiential, marketing assets) within a consistent overall brand/marketing plan.
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Skills, Experience & Education
Qualifications and Experience
Qualifications:
- A relevant commercial degree or equivalent
Experience:
- Minimum of 5-7 Years relevant experience.
- Proven track record in Sales – including a Knowledge of Sales and Market trends and needs.
- Strong commercial capability
- Leadership
Competencies
- A strategic and highly business-focused thinker with the ability to integrate complex information from multiple sources and drive solutions to issues.
- Deep expertise in most of the following areas
- Innovation
- Category development and channel marketing
- Revenue Growth management
- Strong interpersonal skills, collaborative and able to develop relationships across multiple functions, business units and teams.
- Appreciation of the business environment and the ability to determine the appropriate response to emerging issues with potential impact to the company’s business.
- Updated on macro-economic trends, customer economics, category and competitor analysis
- Problem solver with an innovative, resourceful and pragmatic approach.
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