Reputable Company Sales / Marketing Jobs in Accra
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General Purpose
To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
Main Job Duties and Responsibilities
- manage and coordinate all marketing, advertising and promotional staff and activities
- conduct market research to determine market requirements for existing and future products
- analysis of customer research, current market conditions and competitor information
- develop and implement marketing plans and projects for new and existing products
- expand and develop marketing platforms including social media platforms
- manage the productivity of the marketing plans and projects
- monitor, review and report on all marketing activity and results
- determine and manage the marketing budget
- deliver marketing activity within agreed budget
- report on return on investment and key performance metrics
- develop pricing strategy
- create marketing presentations
- liaise with media and advertising
- collaborate with the sales function
- monitor industry best practices
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Education and Experience
- business or marketing-related degree or equivalent professional qualification
- experience in all aspects of developing and managing marketing strategies
- technical marketing skills
- proven experience in customer and market research
- relevant product and industry knowledge
- digital marketing skills
- experience with relevant software applications
Key Competencies
- excellent written and verbal communication skills
- collaborative skills
- formal presentation skills
- organization and planning
- strategic and critical thinking skills
- data analysis and management
- problem analysis and problem-solving
- team leadership
- persuasiveness
- adaptability
- creativity
- judgment and decision-making
What are the top 5 skills you need to be a successful marketing manager today?
Hiring managers have identified these 5 skills as being core to successful job performance as a marketing manager.
- collaborative and communication skills – able to engage effectively with all stake holders, enable cross-functional collaboration and successfully manage diverse teams
- technological and digital marketing skills – contemporary knowledge of digital tools, platforms and channels and a good understanding of technology management
- critical thinking skills – able to understand situations and problems, identify cause and effect relationships and develop effective strategies
- analytical skills – agility with analytical tools and the ability to process, analyze and utilize large quantities of data efficiently
- creativity and innovation – able to develop new concepts and devise unique marketing campaigns
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