Trade Marketing Representative - BAT


ADVERTISEMENT - SCROLL DOWN ↓






BAT Sales / Marketing Jobs in Takoradi, Western Region


Thinking about applying?

Before you submit your application, take a moment to go through all the details carefully.

Scroll down to read the full job description, including responsibilities, requirements, and benefits — and see if it’s the right fit for you.



ADVERTISEMENT - JOB DESCRIPTION BELOW ↓

CONTINUE BELOW ↓





We are hiring a Trade Marketing Representative who manages the tobacco business for a collection of accounts in the assigned geographical area, implements corporate plans, negotiates strategies and meets business objectives.

What You Will Be Accountable For

  • Plan visits, go to retailers, build strong business relationships, answer their questions, issues and concerns, and monitor contract compliance
  • Complete basic TM&D (Trade Marketing and Distribution) activities in the outlets located within the territory in order to meet company objectives as described in the cycle plan (product visibility, availability, freshness, and right pricing)
  • Develop and adhere to a well-defined work programme and route plan, as agreed with Area Manager
  • Achieve volume and distribution targets through direct selling (Top-up stock) and monitoring of Distributor sales team and complete cycle activities to achieve national, area and territory objectives
  • Ensure attendance of all approved training programmes and show visible application of acquired knowledge
  • Ensure objectives in terms of availability, visibility, volume, stock quality and RRP (Recommended Retail Price) compliance of products, are achieved for the territory
  • Develop and maintain an up-to-date detailed database of all customers (including phone numbers and outlet addresses)
  • Provide data and maintain accurate records on competitor’s activities, sales, and distribution performance in order to guarantee that Area Manager is fully informed at all times
  • Handle all assigned funds, materials, and equipment in a secure and efficient manner to improve the use of organization assets
  • Engage local government officials, transport/traffic agencies and other stakeholders to avoid disruption of BAT operations in the defined territory


ADVERTISEMENT - CONTINUE READING BELOW ↓

CONTINUE BELOW ↓


Essential Experience, Skills And Knowledge

  • Minimum 2-3 years of experience, preferably in trade, distribution, marketing, or other related function
  • Valid driver’s license
  • Solid knowledge of Microsoft Office Package
  • Focus on results, critical thinking, proactive, with a strong eye for business; resilient, flexible, problem solver and able to work under pressure
  • Ability to build close working relationships with a wide variety of trade partners and to manage people
  • Excellent sales, marketing, and negotiation skills; good management and teamworking abilities
  • Availability to travel extensively across the assigned territory to meet a wide variety of trade partners

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


ADVERTISEMENT - CONTINUE READING BELOW ↓

CONTINUE BELOW ↓


BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Be vigilant – BAT will never ask a job candidate for money for any reason, including paying for visa, work permits or pre-employment checks. If someone invites you to apply for a BAT role and asks for payment for these types of activities, it is not a legitimate BAT job.

👉 STOP: Ready to Apply?

Don't miss out on this opportunity! Carefully review the job details one last time. Once you're ready, scroll down to the bottom of this page to access the How to apply button.

Hurry—applications for this cycle are closing soon!


← View More Sales / Marketing Jobs

ADVERTISEMENT - APPLY BUTTON BELOW ↓

CONTINUE BELOW ↓





🔥 SIMILAR JOBS YOU MAY LIKE → APPLY



FIND CURRENT JOBS IN GHANA 2026 TODAY

JOB OPPORTUNITIES IN GHANA AND SOUTH AFRICA


Discover the latest job vacancies in Ghana and South Africa across top industries including finance, healthcare, IT, logistics, customer support, and remote work. Whether you're based in Accra, Johannesburg, Cape Town, or Kumasi, find trusted career listings, CV building resources, and cover letter writing tips to help you get hired faster. Our job board features opportunities in government, NGOs, internships, graduate programs, and international companies hiring in Africa.

EXPLORE REMOTE JOBS, ONLINE WORKS, AND FREELANCE OPPORTUNITIES

Work from anywhere with flexible remote jobs and freelance projects in tech, content writing, customer service, design, data entry, and virtual assistance. Whether you're in Ghana, South Africa, or abroad, start earning online with global companies hiring remote workers. Access guides for setting up your freelance profile, optimizing your CV for remote roles, and tips to get hired on platforms like Upwork, Fiverr, and Freelancer. Perfect for students, stay-at-home parents, and professionals looking to work from home. Discover online job opportunities that fit your skills and schedule — start your remote career today.

Receive daily job alerts, explore career development advice, and access tools that support job seekers, recruiters, and professionals at all stages of their careers.

BEST PERSONAL LOAN AND SALARY MANAGEMENT TIPS FOR PROFESSIONALS

Manage your salary wisely. From budgeting and savings to online loans, mobile money comparisons, tax filing, and personal insurance — get the financial knowledge you need to succeed in your new role. Our expert tips help job seekers and professionals across the world take control of their money and plan ahead.

🔗 Visit our Personal Finance Hub for career-driven financial advice.

TOP CAREER ARTICLES FROM EXPERTS